The Hobart

Paint The Town Red: Get On Board Dark Mofo

by Stephanie Williams
Paint The Town Red: Get On Board Dark Mofo

Kate McCarthy is the Marketing Manager at Destination Southern Tasmania, the people who represent Tasmania’s southern region, stretching across the municipalities of Hobart, Glenorchy, Clarence, Brighton, Sorell, Kingborough, Huon Valley, Derwent Valley, Tasman, Central Highlands and Southern Midlands.

This year, Kate and the team are getting involved with Dark Mofo, which runs from the 15-24 June, with the annual Paint The Town Red campaign for visitors and businesses.

“Each year we encourage local businesses to light up or incorporate red activations for the duration of Dark Mofo. This demonstrates support and enthusiasm for the festival, provides a warm welcome for visitors to the festival and helps us locals celebrate the winter, the cold and the darkness,” Kate shared. If you’ve got a small business, it’s easy to get involved. “Local businesses can participate by getting their red on. Whack in a red light bulb, dress your shop window or fashion an exclusive red cocktail, then register with us to go in the draw to win great prizes. Any businesses can go red – The more red the better!” Kate said.

Businesses will also be listed on the Dark Mofo and Hobart and Beyond websites. Last year the Tasman Bridge and Wrest Point looked pretty cool, even better for those visitors flying at night when the first impression of Hobart and Dark Mofo begins from the air. Registrations close 25 May.

In addition, visitors to Dark Mofo can also get in on the action. During the festival if you take a pic of Hobart all lit up and upload it to Instagram, with the hashtag #pttr18 and tagging @hobartandbeyond and @darkmofo, the best shot will win a prize package.

The prize includes two nights in a Spa Suite at Hadleys Orient Hotel, a Tasmanian Hamper from Brooke St Larder, a Family Pass for a Twin River Rafting Adventure at Tahune Adventures and two season passes for the 2019 Dark Mofo + City of Hobart Winter Feast.

Register at www.southerntasmania.com.au/marketing/paint-the-town-red

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April 2021

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