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The Hobart Magazine Quick Facts
  • The Hobart Magazine is a community lifestyle magazine for people who live and work in Hobart.
  • It’s a free, full colour magazine targeting a broad demographic of locals and visitors to Tasmania. There’s something for everyone in our pages.
  • The majority of our magazine are delivered to inner city homes, the rest are via Hill Street Grocer, cafes, retail outlets, waiting rooms and public places. Our website is where you’ll find all our digital back copies and loads of our favourite articles.
  • The Hobart Magazine reach is from Claremont down to Blackmans Bay and out as far as Dodges Ferry. We cover a massive chunk of Hobart. We also are in 75 locations in Launceston and 45 tourism hotspots around the island.
  • The Hobart Magazine is a high quality publication with a wide range of stories and sections – local community news, what’s on, travel, lifestyle, local issues, food, wine, and of course, people.
You might also like to know!
  • We’re a local, family-run mag with profits staying in Tasmania, not going offshore to the mainland or overseas.
  • An ad in The Hobart Magazine is not just for one day. It cuts straight through to the kitchen bench and lives there for at least a month. Some of our lovely readers are even collectors!
  • Our readership is packed with curious, life long learners who appreciate quality, with a higher income and currently looking for ways they can support Tasmanian businesses and people. They’re planning short getaways, improving/upgrading their home, making dinner reservations and looking for goods and services that enhance their lifestyle.
  • Our footprint covers the whole of Hobart and our engaged audience seek us out each issue. Feedback from our distribution partners is that the free mag “flies off the shelves”.
  • We represent diversity in the media landscape and aren’t bound by politics, corporate ties or agendas.
A few extra points to remember…
  • Due to the publication being newsprint there is a level of variance in the reproduction of advertisements and trimming. You can contact us for full terms and conditions on bookings.
  • We live in an unpredictable COVID world. If Greater Hobart is locked down again at any point it may be challenging to deliver the magazine on the advertised date. We will endeavour to deliver at the earliest possible date once lockdown is lifted.
Advertisement Sizes
  • Full page – 170mm wide x 240mm high + 15mm bleed, but no crop marks please. Images can be in the bleed area but just no important information that might get trimmed (think of it as a margin rather than bleed)
  • Half page – 170mm wide x 118mm high with no bleed or crop marks
  • Quarter page – 83mm wide x 118mm high with no bleed or crop marks
  • Please ensure your artwork is set up as CMYK and supplied as a print ready PDF.
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Magazine
People
 Feature ProfileLocal Lad and Lady
Community
 Hobart LifeBits And PiecesReaders PicsConversation
Food & Drink
 ReviewsRecipes
Travel
 On The IslandOff The Island
Life
 PsychologyScienceNutritionHistory
Travel
 On The IslandOff The Island
13 Ways to Get Your Summer Thrills in Tasmania
Make the most of the longer days this summer with adrenaline-fueled adventures and nature-rich experiences, right on your doorstep.
Arve Falls Lookout
Feeling stifled from long days of mask-wearing? Luckily, in Tasmania we are never far from somewhere beautiful to escape to on our days off – and breathe in lungfuls of restorative fresh air, mask-free.
Food & Drink
 ReviewsRecipes
27 Hobart Friends Get Snipping For One Off Wine
The borders were declared shut in Tasmania on the 30th of March, 2020; the first stare to do so amid the COVID- 19 pandemic and hard lockdown of Hobart followed.
Danphe Nepalese and Indian Food + Peppermint Bay Bar and Bistro
Nepalese food is a comfort in our house. Having spent much time trekking and mountain climbing in Nepal as a younger man, Nepalese food is something I always love to go back to.
People
 Feature ProfileLocal Lad and Lady
That’s DR Hannah Gadsby To You
From Smithton to Netflix and the Emmys stage, Tasmanian stand up comic Hannah Gadsby has forged an unlikely path. Following on from the massive success of her shows Nanette and Douglas, Hannah brings her new show Body of Work to Hobart this month.
PODCAST: Incat founder Robert Clifford on why electric boats are the future
Robert Clifford is the founder of Incat, a Hobart company building fast ferries for the world. Always looking to future opportunities, he has identified where Hobart sits in the next wave of transportation. For more of this interview listen to The Hobart Magazine podcast.
Community
 Hobart LifeBits And PiecesReaders PicsConversation
Is Tourism Ready For More Forestry Wars?
Tasmanian forests are special. They’re home to centuries-old trees, including the tallest flowering trees on the planet, and support unique native species. Yet not everyone agrees on how these forests should be managed.
Hobart Chefs: When The Obsession Becomes Real
Tasmania’s brand as a foodie haven is cemented. But within the local hospitality industry there are those who love to use local produce...and those who are next-level obsessed with it. We spoke to a bunch of Hobart chefs who are top of the game when it comes to fostering relationships with local farmers and growers.
Life
 PsychologyScienceNutritionHistory
Did You Know Australia’s First Female Doctor Was Hobartian?
Tasmania, despite its small size and population in comparison to the mainland, has produced more than its proportionally predicted percentage of significant figures and heroes of Australian history. 
Return Travellers Adding Pressure to Hobart Housing
For all of us 2020 was a year like no other, punctuated by rapid change and plenty of new challenges. For vulnerable people in Tasmania, including people facing homelessness, those on low incomes and those facing increasingly higher rents, it was very challenging. We are seeing a growing demand for homes in Tassie from international travellers returning home, people moving for work and others seeking the lifestyle that our Apple Isle has to offer.
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June 2026
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Worker shortage is currently universal, there isn’t an industry that’s exempt. For Kelvin Smith, four years ago he decided there was a very obvious solution to the shortage facing the construction industry, and all that was needed was a little time, empathy and a helping hand. Integrate Workforce is a Hobart-based labour company with one requirement: a refugee/ migrant background. He’s also the outdoor piano man in his free time.

Landscape artist and creative Elliott Nimmo is enjoying discovering Hobart’s vibrant art scene and local environment after relocating here from London to pursue his art.

Even though Tasmania is known for its mild summers, it doesn’t take much to get sunburnt. Tasmania experiences extreme ultraviolet (UV) levels, but contrary to popular belief this isn’t due to the hole in the ozone layer, which is actually south of the continent.While higher UV levels often occur at the same time as higher temperatures, the two are not linked. Instead, UV levels are determined by the angle of the sun in the sky: the higher the sun, the higher the UV. In December and January, the position of the sun over Tasmania gives the state a UV index of 11 or more on most days, which is classified as “extreme” on the UV index. Tasmania’s lack of humidity and generally clear skies contribute to the stinging feeling of the sun. UV can reflect off buildings and water, making it possible to get a higher dose of UV from these reflected rays, even in the shade.

Setting up shop during a pandemic was a risky move, but if the crowd at Dāna Eating House (Dāna) on a Friday night is anything to go by, it’s one that’s paid off. With tables of diners chatting and laughing over drinks, the music and conversation buzzes off the monstera-leaf-green walls. Low-hanging rattan lights and worn wooden floorboards give the newly opened South-East Asian fusion venue in Hobart’s CBD a relaxed vibe.

A Holyman flagged ship hasn’t steamed up the River Derwent since 1984 but the company’s name still proudly adorns its former offices at 5 Morrison Street, Hobart.

Thumbs Up

Widening the Tasman Bridge to allow 3.5 metres on each side is a big win for walkers and cyclists.
Need a laugh? Check out @theinspiredunemployed feed on Instagram.
Rain, hail and shine, the school crossing guards are always there to help with a smile on their face.

Thumbs Down

It’s hard to believe it’s not standard practice to have a working phone in every aged care room - shared phones make private conversations impossible and increase the risk of spreading COVID-19.
Just when you think your cousins are alright. NZ Opposition Leader Judith Collins took aim at Tassie during her recent (unsuccessful) campaign, calling us Australia’s “poor cousin.” She also seems worried about us nabbing tech businesses, “It’s a lovely part of the world but do you necessarily want to go there with your high- tech business? Possibly not,” she said. We beg to differ!