The Hobart


To chat about print or digital advertising email [email protected] for rates and reach info or give James a call on 0405 424 449 or. We want to help you make your business ever better.

The Hobart Magazine Quick Facts
  • The Hobart Magazine is a fun, slightly irreverent, community lifestyle magazine for people who live and work in Hobart.
  • It’s a free, full colour magazine targeting a broad demographic of locals and visitors to Tasmania. There’s something for everyone in our pages.
  • We currently circulate 35,000 copies each month. The majority are delivered to inner city homes, the rest are via Hill Street Grocer, cafes, retail outlets, waiting rooms and public places. Our website is where you’ll find all our digital back copies and loads of our favourite articles.
  • The Hobart Magazine reach is from Austins Ferry down to Blackmans Bay and out as far as Dodges Ferry. We cover a massive chunk of Hobart.
  • The Hobart Magazine is a high quality publication with a wide range of stories and sections – local news, what’s on, travel, lifestyle, local issues, food, wine, and of course, people.
You might also like to know!
  • We’re a local, family-run mag with profits staying in Tasmania, not going offshore to the mainland or overseas.
  • An ad in The Hobart Magazine is not just for one day. It cuts straight through to the kitchen bench and lives there for at least a month.
  • Our readership is packed with curious, life long learners who appreciate quality, with a higher income and currently looking for ways they can support Tasmanian businesses and people. They’re planning short getaways, improving/upgrading their home, making dinner reservations and looking for goods and services that enhance their lifestyle.
  • Our footprint covers the whole of Hobart and our engaged audience seek us out each issue. Feedback from our distribution partners is that the free mag “flies off the shelves”.
  • We represent diversity in the media landscape and aren’t bound by politics, corporate ties or agendas.
A few extra points to remember…
  • We use coldset printing on local Norse Skog paper, but due to it being newsprint there is a level of variance in the reproduction of advertisements. You can contact us for full terms and conditions on bookings.
  • We live in an unpredictable COVID world. If Greater Hobart is locked down at any point it may be challenging to deliver the magazine on the advertised date. We will endeavour to deliver at the earliest possible date once lockdown is lifted.
Advertisement Sizes
  • Full page – 170mm wide x 240mm high + 15mm bleed, but no crop marks please. Images can be in the bleed area but just no important information that might get trimmed (think of it as a margin rather than bleed)
  • Half page – 170mm wide x 118mm high with no bleed or crop marks
  • Quarter page – 83mm wide x 118mm high with no bleed or crop marks
  • Please ensure your artwork is set up as CMYK and supplied as a print ready PDF.

Escape To The Country
Pet the animals, walk in the wilderness, pick your own berries and enjoy colonial accommodation... Farmstays and day tours are popping up across the state, providing a fun weekend away for visitors and Hobartians keen to get their gumboots dirty. Here are four farms to visit this Spring.
Exploring The World’s Widest Canyon – Capertee Valley
The Blue Mountains and surrounding areas suffered greatly during recent bushfires but slowly the National Parks in New South Wales are reopening, with some ready to welcome visitors back.
Talk Sexy To Me …
If I asked you to think of a food item that makes you sexy, healthy, attractive, youthful and energetic I can almost guarantee that you didn’t think of gelatin.
Madame Saisons: Corona Cuisine – Surviving Lockdown
The vacant stare in front of the open fridge or cupboard has afflicted us all on occasion. No matter how much food we have in store, there seems like nothing to eat. When you’re hungry and lacking cooking inspo, the ‘hangries’ can easily take hold.
Hannah Moloney
Meet the Tasmanian designing a better life for us all. Hannah Moloney of Good Life Permaculture is a leading landscape designer and educator in South Hobart (you may have noticed her bright pink and green house up on the hill). She’s spent 15 years designing and managing projects around urban agriculture, small-scale farming and community development. She believes in ‘radical hope’ and facing the climate crisis in a proactive and positive way.
Australia’s Online Beauty Queen – Kate Morris
Kate Morris had an idea to sell cosmetics online at a time when it wasn’t done. She borrowed $12,000 from her boyfriend’s parents and set up an online store, Adore Beauty in the garage. Twenty years later, the business is thriving, enjoying annual revenue around $100m. Kate recently sold a chunk of the business to private equity investors, Quadrant.
What’s With The Weather?
Even though Tasmania is known for its mild summers, it doesn’t take much to get sunburnt. Tasmania experiences extreme ultraviolet (UV) levels, but contrary to popular belief this isn’t due to the hole in the ozone layer, which is actually south of the continent.While higher UV levels often occur at the same time as higher temperatures, the two are not linked. Instead, UV levels are determined by the angle of the sun in the sky: the higher the sun, the higher the UV. In December and January, the position of the sun over Tasmania gives the state a UV index of 11 or more on most days, which is classified as “extreme” on the UV index. Tasmania’s lack of humidity and generally clear skies contribute to the stinging feeling of the sun. UV can reflect off buildings and water, making it possible to get a higher dose of UV from these reflected rays, even in the shade.
Transport Trackers – Your New Timewaster
It was almost 2am and US singer Halsey had just finished her set and was being whisked off stage at Falls Festival and into her waiting Tesla.
Cascades Female Factory Reopens
On a site where only the outside walls remain, how do you help visitors contextualise what happened inside those walls? At the Cascades Female Factory site in South Hobart, actor Karissa Lane, together with director Craig Lane-Irons and writer Finegan Kruckemeyer have created The Proud & The Punished, a 45-minute monologue to share the horrifying, heart-warming and sad stories of the women and babies, who went through the site from 1828 until 1856. At any given time there were between 700 and 1200 prisoners.
Day Of Impact 1967
Devastating bushfires on mainland Australia strikes vivid memories to those of us who lived through the 1967 bushfires in Southern Tasmania when 62 lives and 1293 homes were lost.
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July 2021

Stay up to date with everything happening at the Hobart Magazine.

Thank you to Luke Brokensha for mobilising his friends and local residents recently to host two rubbish clean ups along the Hobart Rivulet after heavy rains.
The warm weather returns...hello summer.
Need a laugh? Check out @theinspiredunemployed feed on Instagram.
Moto Vecchia Cafe in Bellerive and Czegs Cafe in Richmond have joined the Clarence City Council dementia program, creating dementia-friendly spaces for all patrons.
It’s hard to believe it’s not standard practice to have a working phone in every aged care room - shared phones make private conversations impossible and increase the risk of spreading COVID-19.
Tacks on the tracks. Mountain bikers beware of tacks being left on certain tracks on the mountain.
Just when you think your cousins are alright. NZ Opposition Leader Judith Collins took aim at Tassie during her recent (unsuccessful) campaign, calling us Australia’s “poor cousin.” She also seems worried about us nabbing tech businesses, “It’s a lovely part of the world but do you necessarily want to go there with your high- tech business? Possibly not,” she said. We beg to differ!