The Hobart


To chat about print or digital advertising email for rates and reach info or give James a call on (03) 6295 3742. We want to help you make your business ever better and reach our 21,000-strong audience.

The Hobart Magazine Quick Facts
  • The Hobart Magazine is a community lifestyle magazine for people who live and work in Hobart.
  • It’s a free, full colour magazine targeting a broad demographic of locals and visitors to Tasmania. There’s something for everyone in our pages.
  • We currently circulate 21,000 copies each month. The majority are delivered to inner city homes via Australia Post, the rest are via Hill Street Grocer, cafes, retail outlets, waiting rooms and public places. Our website is where you’ll find all our digital back copies and loads of our favourite articles.
  • The Hobart Magazine reach is from Claremont down to Blackmans Bay and out as far as Dodges Ferry. We cover a massive chunk of Hobart. We also are in 35 locations in Launceston.
  • The Hobart Magazine is a high quality publication with a wide range of stories and sections – local community news, what’s on, travel, lifestyle, local issues, food, wine, and of course, people.
You might also like to know!
  • We’re a local, family-run mag with profits staying in Tasmania, not going offshore to the mainland or overseas.
  • An ad in The Hobart Magazine is not just for one day. It cuts straight through to the kitchen bench and lives there for at least a month. Some of our lovely readers are even collectors!
  • Our readership is packed with curious, life long learners who appreciate quality, with a higher income and currently looking for ways they can support Tasmanian businesses and people. They’re planning short getaways, improving/upgrading their home, making dinner reservations and looking for goods and services that enhance their lifestyle.
  • Our footprint covers the whole of Hobart and our engaged audience seek us out each issue. Feedback from our distribution partners is that the free mag “flies off the shelves”.
  • We represent diversity in the media landscape and aren’t bound by politics, corporate ties or agendas.
A few extra points to remember…
  • We use coldset printing on local Norse Skog paper, but due to it being newsprint there is a level of variance in the reproduction of advertisements and trimming. You can contact us for full terms and conditions on bookings.
  • We live in an unpredictable COVID world. If Greater Hobart is locked down again at any point it may be challenging to deliver the magazine on the advertised date. We will endeavour to deliver at the earliest possible date once lockdown is lifted.
Advertisement Sizes
  • Full page – 170mm wide x 240mm high + 15mm bleed, but no crop marks please. Images can be in the bleed area but just no important information that might get trimmed (think of it as a margin rather than bleed)
  • Half page – 170mm wide x 118mm high with no bleed or crop marks
  • Quarter page – 83mm wide x 118mm high with no bleed or crop marks
  • Please ensure your artwork is set up as CMYK and supplied as a print ready PDF.

Cold Water Wake Up Call
It seems everywhere I turn someone is talking about or participating in cold water swimming right now.
A Short Geelong Getaway
Since the Spirit of Tasmania terminal moved from Melbourne to Geelong late last year, a visit to Geelong has been on the radar.
27 Hobart Friends Get Snipping For One Off Wine
The borders were declared shut in Tasmania on the 30th of March, 2020; the first stare to do so amid the COVID- 19 pandemic and hard lockdown of Hobart followed.
Danphe Nepalese and Indian Food + Peppermint Bay Bar and Bistro
Nepalese food is a comfort in our house. Having spent much time trekking and mountain climbing in Nepal as a younger man, Nepalese food is something I always love to go back to.
That’s DR Hannah Gadsby To You
From Smithton to Netflix and the Emmys stage, Tasmanian stand up comic Hannah Gadsby has forged an unlikely path. Following on from the massive success of her shows Nanette and Douglas, Hannah brings her new show Body of Work to Hobart this month.
PODCAST: Incat founder Robert Clifford on why electric boats are the future
Robert Clifford is the founder of Incat, a Hobart company building fast ferries for the world. Always looking to future opportunities, he has identified where Hobart sits in the next wave of transportation. For more of this interview listen to The Hobart Magazine podcast.
Is Tourism Ready For More Forestry Wars?
Tasmanian forests are special. They’re home to centuries-old trees, including the tallest flowering trees on the planet, and support unique native species. Yet not everyone agrees on how these forests should be managed.
Hobart Chefs: When The Obsession Becomes Real
Tasmania’s brand as a foodie haven is cemented. But within the local hospitality industry there are those who love to use local produce...and those who are next-level obsessed with it. We spoke to a bunch of Hobart chefs who are top of the game when it comes to fostering relationships with local farmers and growers.
Did You Know Australia’s First Female Doctor Was Hobartian?
Tasmania, despite its small size and population in comparison to the mainland, has produced more than its proportionally predicted percentage of significant figures and heroes of Australian history. 
Return Travellers Adding Pressure to Hobart Housing
For all of us 2020 was a year like no other, punctuated by rapid change and plenty of new challenges. For vulnerable people in Tasmania, including people facing homelessness, those on low incomes and those facing increasingly higher rents, it was very challenging. We are seeing a growing demand for homes in Tassie from international travellers returning home, people moving for work and others seeking the lifestyle that our Apple Isle has to offer.
AboutContributeAdvertiseNewsletter Sign UpContact
May 2024

Stay up to date with everything happening at the Hobart Magazine.

Thank you to Luke Brokensha for mobilising his friends and local residents recently to host two rubbish clean ups along the Hobart Rivulet after heavy rains.
The warm weather returns...hello summer.
Need a laugh? Check out @theinspiredunemployed feed on Instagram.
Moto Vecchia Cafe in Bellerive and Czegs Cafe in Richmond have joined the Clarence City Council dementia program, creating dementia-friendly spaces for all patrons.
It’s hard to believe it’s not standard practice to have a working phone in every aged care room - shared phones make private conversations impossible and increase the risk of spreading COVID-19.
Tacks on the tracks. Mountain bikers beware of tacks being left on certain tracks on the mountain.
Just when you think your cousins are alright. NZ Opposition Leader Judith Collins took aim at Tassie during her recent (unsuccessful) campaign, calling us Australia’s “poor cousin.” She also seems worried about us nabbing tech businesses, “It’s a lovely part of the world but do you necessarily want to go there with your high- tech business? Possibly not,” she said. We beg to differ!