The Hobart

Two Teens, a Streetwear Brand and a Very Important Mission

by Peta Hen
Two Teens, a Streetwear Brand and a Very Important Mission

Lost Edge, a new Hobart clothing brand, has hit the streets. We caught up with founders, entrepreneurial Hobart teens Luke Harris and Hugo Allison, to chat about the launch and the mission behind Lost Edge.

Tell us about Lost Edge. We have both wanted to create a streetwear clothing brand for a few years and after doing extensive research on the start-up of a small clothing business, we decided to give it a crack. We knew what we had to achieve, so we put our minds to it, and our first drop has been very successful.

Why a streetwear label? Streetwear has been around since the 1990s, and over the past few years, it has started to skyrocket in fashion trends. We both decided to follow the streetwear trend as this is the sort of fashion we both like and many others around us also enjoy to wear. We felt that creating high-quality streetwear would be a great kick start into the clothing industry, and it has been!

There is an important mission behind Lost Edge. Tell us about S.H.E and how Lost Edge helps support gynaecological cancer research and awareness. S.H.E. is a gynaecological cancer group that aims to provide support to Tasmanians and their families who have been diagnosed with gynaecological cancers. At Lost Edge, we aim to help raise awareness towards these cancers – every purchase donates $5 towards the S.H.E. foundation. S.H.E. also stands extremely close to our hearts. Co-founder of Lost Edge, Luke Harris, recently lost his mum, Jo, to ovarian cancer. Jo was an advocate for the S.H.E. Foundation, sharing her story with many Tasmanians to give women a greater voice. Our aim is to help others by providing support and creating a message.

Lost Edge out in the wild

Do you have plans to extend the Lost Edge range? We have big plans, with already a few things organised for the business involving a worldwide DJ…We are currently in the process of getting our next collection together, which is likely to release in September. Lost Edge is an extremely limited high-quality brand, so once we release something, it will never be released again!

Where can people buy Lost Edge clothing? People can buy via our online store, Our first collection has only just been released, and we are almost sold out, so get in quick if you would like to support our business! Every purchase makes a difference.

To check out the Lost Edge range or to find out more about the S.H.E Foundation, head to

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May 2024

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