The Hobart

Why are people throwing their bras at Sue Hickey this winter?

by Stephanie Williams
Why are people throwing their bras at Sue Hickey this winter?

Hobart would have to be one of the toughest places to be homeless in winter. While there are some organisations like Bethlehem House and the Hobart City Mission who are doing great work, there are still too many people slipping through the net. Liberal MP Sue Hickey has actively campaigned in this space and has recently called out for shoes and underwear that has resulted in some craziness in her office in Glenorchy.

“I was talking to Annie Townsend-Carr from the Salvos Streets2Home team re the success of our drive for men’s shoes and boots for Bethlehem House. She said it would be good if we could get some bras and undergarments for women experiencing primary homelessness, escaping domestic violence and women leaving prison, because these essential items are rarely donated.

So this homelessness week, I took it on as a personal challenge! Given how hard it for charities to get media attention to support their cause in the competitive environment of COVID-19, I decided to do a quirky social media post showing that my bra cup is the same size as my head! The reason for this was that I needed to capture people’s attention to get this very important message across.”

"We were especially grateful to Capri Body Fashions for their donations and also to Katie, a former Intimo Consultant, who donated $40,000 worth of exquisite Intimo lingerie!"

Sue shared that the social media video reached 9,000 people and was shared almost 200 times. “Given this, we have had an extraordinary response, receiving several hundred brand new bras, underwear, spencers, camis, socks, clothing and sanitary products! We were especially grateful to Capri Body Fashions for their donations and also to Katie, a former Intimo Consultant, who donated $40,000 RRP worth of exquisite Intimo lingerie! So very generous. We are also pleased with the variety of sizes, as homelessness does not discriminate based on body shape – we have something for everyone!

Annie is absolutely thrilled with the success of our project and will be personally ensuring that these goods only go to women in extreme need. During these difficult times many women are experiencing incredible financial stress, trying to decide whether to feed the children or warm the house and fancy or even well-fitting and comfortable lingerie is simply not even a consideration. We hope that the generosity of the people of greater Hobart will boost the spirits of those in need this winter.”

Bra-vo Sue! If you want to get involved, you can contact Sue via her website at

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February 2024

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