The Hobart

Digging Into the Flower Room’s Roots

by Hobart Magazine
Digging Into the Flower Room’s Roots

Did you know the Flower Room is Tasmania’s oldest co-op? Co-ops are businesses owned and run by their members, meaning everyone has a say in how things run. More than just a seller of flowers, cakes, sweet treats, and crafts, the Flower Room has a rich history dating back over 80 years.

 It was founded by sisters Hally and Emma Bayly who, through much of World War II, sold flowers from the garden at Runnymede, their beautiful family home in New Town. The outlet for their flowers was the Boomerang Stall, which consisted of a counter in the shop of Mr William Whitfield, at 87 Elizabeth Street, Hobart, where you could buy ‘the freshest fruit and the best sweets at the lowest prices’. The Boomerang Stall was established by Tasmanian Women’s Home Industries and its members sold homemade goods of every description including cakes, flowers, plants and needlework. They also mended clothes for their customers, looked after the children of members who worked there and even provided afternoon teas and light luncheons. In late 1942 however, members of the Boomerang Stall were informed that the shop would be an outlet solely for home cooks, and flowers would no longer be accepted.

The Misses Bayly, by now in their mid 50s, called a meeting of other ‘flower members’. They decided to establish a cooperative shop for their flowers and a committee of eight members was elected: It included the Misses Baylys, Mrs O’Mant, Mrs Guilline, Mrs Young, Miss Whitebread, Mrs Blakely and Mr Brown. Miss Whitebread was elected president and Mrs O’Mant was appointed secretary at a salary of 15 shillings a week. A room was rented at the rear of 27 Murray Street and each member contributed five pounds for the purchase of shelving, a counter, vases for the flowers and stationary to keep accounts. The committee decided to call the shop The Flower Room and it was opened in March 1943, over eighty years ago.

In 1945, The Flower Room began to sell handmade crafts to offset the lack of flowers in the winter months. The following year the sale of cakes was included but the venture was hampered by a lack of space. In the late 1950s, after a long search for suitable and affordable premises, The Flower Room moved to 15A Elizabeth Street, next to the General Post Office. It had a room that was ‘fresh, light and had a large front window’ but in July 1985 members of The Flower Room were given notice to vacate the premises. They had rejected a suggestion by the owner, Mr Eric Waterworth, that in the event of an emergency, members and their customers could escape through the windows of the floor above the shop and climb down a ladder into an adjoining carpark. Without an alternative escape route, Mr Waterworth decided he could no longer lease the property to The Flower Room and thus began the search for new premises.

The next home of The Flower Room was located in an upstairs room in Macquarie Street, opposite Walsh’s Lane. Just two years later they moved again, this time up another flight of stairs at 147 Liverpool Street. There they remained for twenty three years, until plans were made to build a thirteen story office tower on the site. In February 2011, after a long search for new premises, The Flower Room moved to its present location in Mathers Lane. It is there that its many customers continue to enjoy the produce of the local gardeners, floral artists, handcraft workers and home cooks who were members of The Flower Room.

Love this

Related Articles
Share

Close
13 Ways to Get Your Summer Thrills in Tasmania
Make the most of the longer days this summer with adrenaline-fueled adventures and nature-rich experiences, right on your doorstep.
Arve Falls Lookout
Feeling stifled from long days of mask-wearing? Luckily, in Tasmania we are never far from somewhere beautiful to escape to on our days off – and breathe in lungfuls of restorative fresh air, mask-free.
27 Hobart Friends Get Snipping For One Off Wine
The borders were declared shut in Tasmania on the 30th of March, 2020; the first stare to do so amid the COVID- 19 pandemic and hard lockdown of Hobart followed.
Danphe Nepalese and Indian Food + Peppermint Bay Bar and Bistro
Nepalese food is a comfort in our house. Having spent much time trekking and mountain climbing in Nepal as a younger man, Nepalese food is something I always love to go back to.
That’s DR Hannah Gadsby To You
From Smithton to Netflix and the Emmys stage, Tasmanian stand up comic Hannah Gadsby has forged an unlikely path. Following on from the massive success of her shows Nanette and Douglas, Hannah brings her new show Body of Work to Hobart this month.
PODCAST: Incat founder Robert Clifford on why electric boats are the future
Robert Clifford is the founder of Incat, a Hobart company building fast ferries for the world. Always looking to future opportunities, he has identified where Hobart sits in the next wave of transportation. For more of this interview listen to The Hobart Magazine podcast.
Is Tourism Ready For More Forestry Wars?
Tasmanian forests are special. They’re home to centuries-old trees, including the tallest flowering trees on the planet, and support unique native species. Yet not everyone agrees on how these forests should be managed.
Hobart Chefs: When The Obsession Becomes Real
Tasmania’s brand as a foodie haven is cemented. But within the local hospitality industry there are those who love to use local produce...and those who are next-level obsessed with it. We spoke to a bunch of Hobart chefs who are top of the game when it comes to fostering relationships with local farmers and growers.
Did You Know Australia’s First Female Doctor Was Hobartian?
Tasmania, despite its small size and population in comparison to the mainland, has produced more than its proportionally predicted percentage of significant figures and heroes of Australian history. 
Return Travellers Adding Pressure to Hobart Housing
For all of us 2020 was a year like no other, punctuated by rapid change and plenty of new challenges. For vulnerable people in Tasmania, including people facing homelessness, those on low incomes and those facing increasingly higher rents, it was very challenging. We are seeing a growing demand for homes in Tassie from international travellers returning home, people moving for work and others seeking the lifestyle that our Apple Isle has to offer.
Magazine
AboutContributeAdvertiseNewsletter Sign UpContact
July 2026

Stay up to date with everything happening at the Hobart Magazine.

Worker shortage is currently universal, there isn’t an industry that’s exempt. For Kelvin Smith, four years ago he decided there was a very obvious solution to the shortage facing the construction industry, and all that was needed was a little time, empathy and a helping hand. Integrate Workforce is a Hobart-based labour company with one requirement: a refugee/ migrant background. He’s also the outdoor piano man in his free time.

Landscape artist and creative Elliott Nimmo is enjoying discovering Hobart’s vibrant art scene and local environment after relocating here from London to pursue his art.

Even though Tasmania is known for its mild summers, it doesn’t take much to get sunburnt. Tasmania experiences extreme ultraviolet (UV) levels, but contrary to popular belief this isn’t due to the hole in the ozone layer, which is actually south of the continent.While higher UV levels often occur at the same time as higher temperatures, the two are not linked. Instead, UV levels are determined by the angle of the sun in the sky: the higher the sun, the higher the UV. In December and January, the position of the sun over Tasmania gives the state a UV index of 11 or more on most days, which is classified as “extreme” on the UV index. Tasmania’s lack of humidity and generally clear skies contribute to the stinging feeling of the sun. UV can reflect off buildings and water, making it possible to get a higher dose of UV from these reflected rays, even in the shade.

Setting up shop during a pandemic was a risky move, but if the crowd at Dāna Eating House (Dāna) on a Friday night is anything to go by, it’s one that’s paid off. With tables of diners chatting and laughing over drinks, the music and conversation buzzes off the monstera-leaf-green walls. Low-hanging rattan lights and worn wooden floorboards give the newly opened South-East Asian fusion venue in Hobart’s CBD a relaxed vibe.

A Holyman flagged ship hasn’t steamed up the River Derwent since 1984 but the company’s name still proudly adorns its former offices at 5 Morrison Street, Hobart.

Widening the Tasman Bridge to allow 3.5 metres on each side is a big win for walkers and cyclists.
Need a laugh? Check out @theinspiredunemployed feed on Instagram.
Rain, hail and shine, the school crossing guards are always there to help with a smile on their face.
It’s hard to believe it’s not standard practice to have a working phone in every aged care room - shared phones make private conversations impossible and increase the risk of spreading COVID-19.
Just when you think your cousins are alright. NZ Opposition Leader Judith Collins took aim at Tassie during her recent (unsuccessful) campaign, calling us Australia’s “poor cousin.” She also seems worried about us nabbing tech businesses, “It’s a lovely part of the world but do you necessarily want to go there with your high- tech business? Possibly not,” she said. We beg to differ!